The best part is the free email templates available online that allows you to create stunning newsletters as Cook Smarts' Canva's professionallooking email newsletter templatesA newsletter should be informative, but light—don't sell too hard, or you'll push your audience away 3 VARIED CONTENT A great rule for newsletters is 40% content specific to your company and products, 40% industry related, and % topical human interest stories 4 Before creating a new newsletter, it's important to do a little research to find what others are doing that works and doesn't work Look up the best employee newsletter examples if your newsletter is for your staff or subscribe to a number of newsletters for companies that are similar to yours if it is for the public
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